Redefining Mobile Plan
Client
Vodafone
Skills
Design Thinking
Mobile Interactions
User Testing / Research
Year
2023-Now
Work with
Aleš Stančík
Standa Příhoda
Jan Šimek
Petr Matějíček
How might we…
Build-up new modern proposition flexible and easy to use? With mobile first self-service.
Purchase the Plan
You can purchase Unlimited data, Unlimited calls and messages in simple flow. No visit of store or any other obstacles in the way.
Activate eSIM
Fully digital eSIM process, when you just choose eSIM, if you prefere and at the completion of your purchase, you just simply activate your plan.
Manage Subscription
You can anytime control your spending for upcoming month. Cancel anytime. Upgrade to hier tiers or just pause the plan for a while, when you don't need it.
Payment Flows
All the payments are done automatically. That something, that is new in Vodafone Czech, where all payments are invoce-based requiring customer manual Pay the Bill action.
Product Positioning
I help the team to validate different ideas in conceptual phase before being implemented.
UI Flows and Interactions
At the initial phase I explore different ideas on overall navigational interaction patterns due to the feature list for the app. I also prepare UI for upcoming versions of the app incorporates future products.
Prototyping for User Testing
Most of the significant changes and overall newly introduced concepts like managing subscription with close relation to your SIM card pottentially being affected were carefully tested.
I prepared functional prototype for the need of the user test and brief the agency in areas we wanna dive deep on.
Marketing
I designed landing page for the campaing promoting the new subscription concept.