How might we…
Simplify navigation and improve the discoverability of new services and products.
In appealing way for our new and current customers.
Design Sprint as starting point
We did one week design sprint addressing the challenge how might we evolve website to simplify discoverability of new services and content.
New design principles for content & design on the web
We define design principles for redesign, plan the roadmap of what to change in short and longer term.
Validate the new direction with users
I help the team validate ideas and different directions by testing low-fidelity prototypes.
Vodafone.cz
Throughout the years I was involved in 2 major redesigns of the website. I came up with the principles and strategy to help design team and other related department fulfilled online growth strategy.
100
+
Pages redesigned over the 2 years.
2
×
Better discoverability
of new products
30
%
Improved speed performance of web
I prepared deep-dive data analysis on how our customers behave on our Vodafone website to help us make decisions throughout the design process. I was also focusing on the improvement of mobile usability.
I started with an understanding of the current content on the website from the user's perspective.
With the content strategy in mind, I established the simplified navigation and overall information architecture overhaul.
New Navigation
At first redesign I decided to radically simplified navigation and focus on redesigning most important pages at first. After a lot of content changes over the years were done, than I introduced new Mega Navigation helping you to find relevant offers and pages.
Mobile First
Right from the beginning of the project I knew from data that we need to focus intensively on neglected mobile version. Implemented changes as more reachable navigation has major impact of experience on mobile.
Principles & Guidelines
I prepared principles for other designers and owners working on website. Most of them aimed towards consistency, usable and simple interfaces. When it was needed I stood out for those principles to be not ignored.
100+ pages
I designed many marketing landing pages and other forms of content accross the page. Becose of Design System activity I started and created Page Builder in Figma helping us to be more efficient. I made huge impact on the UI/UX strategy for website over years.