Perfecting shopping experiences on mobile

2014-2018

Alza is one of the bigger e-commerce platform in central Europe. Throughout five years, I was the Lead Interface Designer for mobile platforms.

Client

Alza

Skills

Product Design

Mobile Design

UI Design
Interaction Design

Year

2014-2018

Work with

Filip Boček
Ján Zámborský
Lukáš Hadamčík
Martin Šrámek

I helped the mobile app team improve the overall customer experience.
App reviews 4.8 ⭐️ 100k+ reviews

I helped the mobile app team improve the overall customer experience. App reviews 4.8 ⭐️ 100k+ reviews

Alza.cz

Shopping Experiences

I led the design strategy for mobile shopping experiences, collaborating on new features such as In-Store Experiences and AR Shopping.
I worked on multiple new features, optimized existing UI flows based on data analysis. I help the team optimize purchase funnel and helped build user retention across iOS, Android, and mobile web.

I led the design strategy for mobile shopping experiences, collaborating on new features such as In-Store Experiences and AR Shopping. I worked on multiple new features, optimized existing UI flows based on data analysis. I help the team optimize purchase funnel and helped build user retention across iOS, Android, and mobile web.

Alza Media

eBooks, Audiobooks, Magazines, Music and Movies

An entertainment-focused application offering a rich experience for listening to music and audiobooks, and reading e-books and magazines.
I did design and prototypes for all interactions.

An entertainment-focused application offering a rich experience for listening to music and audiobooks, and reading e-books and magazines. I did design and prototypes for all interactions.

An entertainment-focused application offering a rich experience for listening to music and audiobooks, and reading e-books and magazines.
I did design and prototypes for all interactions.

Crafting core UI flows and exploring new ideas

The entire design process prioritized usability and accessibility from the start. We followed best practices and platform-specific guidelines for both iOS and Android.

Enjoyable experiences

Whether browsing products in the Discover section, shopping for something specific, or picking up an order at a retail or delivery point — we designed UI flows to be intuitive and enjoyable for everyone.

Enjoyable experiences

Enjoyable experiences

Meaningful interactions

We crafted most user flows to align with familiar interaction patterns on Android and iOS. From smooth screen transitions to viewing products in AR within real environments — everything was designed to feel natural and engaging.