Perfecting shopping experiences
2014-2018
Alza is one of the bigger e-commerce platform in central Europe. Throughout five years, I was the Lead Designer for mobile platforms (web & native).
Client
Alza
Skills
Product Design
Mobile Design
UI Design
Interaction Design
Year
2014-2018
Work with
Filip Boček
Ján Zámborský
Lukáš Hadamčík
Martin Šrámek
I led the design strategy for mobile shopping experiences, collaborating on new features such as In-Store Experiences and AR Shopping. We also adapted the app to support new delivery and payment methods, while optimizing conversion rates and user retention across iOS, Android, and mobile web.
Alza Media
An entertainment-focused application offering a rich experience for listening to music and audiobooks, and reading e-books and magazines. I did design and prototypes for all interactions.
The entire design process prioritized usability and accessibility from the start. We followed best practices and platform-specific guidelines for both iOS and Android.
Enjoyable experiences
Whether browsing products in the Discover section, shopping for something specific, or picking up an order at a retail or delivery point — we designed UI flows to be intuitive and enjoyable for everyone.
Meaningful interactions
We crafted most user flows to align with familiar interaction patterns on Android and iOS. From smooth screen transitions to viewing products in AR within real environments — everything was designed to feel natural and engaging.