Redefining the Mobile Plan
2023
I helped bring a subscription-based eSIM card to life. From the initial concept to the final design.
Client
Vodafone
Skills
Design Thinking
Mobile Interactions
User Testing / Research
Year
2023-Now
Work with
Aleš Stančík
Standa Příhoda
Jan Šimek
Petr Matějíček
How might we…
Build a flexible mobile plan as a subscription — mobile-first and easy to use?
Purchase the Plan
Unlimited data, unlimited calls and messages — all in a simple flow. No need to visit a store or deal with unnecessary obstacles.
Activate eSIM
A fully digital eSIM process. If you prefer eSIM, just select it and activate your plan right after completing the purchase.
Manage Subscription
You can control your spending for the upcoming month at any time. Cancel anytime. Upgrade to higher tiers or pause the plan when you don’t need it.
Payment Flows
All payments are handled automatically — a new approach for Vodafone Czech, where payments were previously invoice-based and required manual customer action.
Product Positioning
I supported the team in validating different concepts during the early ideation phase — before implementation.
Interaction Design
I explored various navigation patterns based on the app’s feature set and designed UI flows for final product. I did multiple iteration based on actionable insights from user testing I briefed the agency to do for us.
Prototyping
We tested major changes and new ideas — especially those affecting the SIM experience. I prepared functional prototypes for user testing and briefed the research agency on focus areas.
Marketing
I designed the landing page for the campaign promoting the new subscription model.