Perfecting shopping experiences on mobile
Alza is one of the biggest e-commerce platforms in Central Europe. Throughout five years, I was the Lead Mobile Designer.
Client
Alza
Year
2014-2018
Industry
E-commerce
Role
Lead Mobile Designer
Challenge
In-store pickup already existed as a workflow, but it was slow, dependent on staff, and invisible to the customer until they were standing at the counter waiting. We wanted to turn it into something customers actively chose — fast, transparent, and ideally better than home delivery for the right use cases. The design challenge wasn't just the screens; it was choreographing a real-time exchange between an app and staff at the warehouse.
My Role
I led product design on the feature end-to-end across native iOS, Android, and adaptive mobile web — the in-app entry point, the live status model, push notification logic, the counter-number hand-off, and the web fallback. I owned the cross-platform consistency and the moment-to-moment customer experience.
Result
The pickup flow became one of the most-used post-purchase journeys in the app. The share of pickups initiated via the app improved overall retention within the mobile app.
Challenges
Two problems sat under that ambition. The first was awareness — even a well-designed flow doesn't change behavior if no one knows it exists, and in-app placement alone wasn't enough to shift a habit as ingrained as walking in and asking. The second was payments.
The pickup trigger depended on an API flag confirming the order was paid, but that flag traveled through several internal systems with their own timing and edge cases. Staff can't release goods on a "probably paid" signal, and customers can't trust a status that lags behind reality.
Crafting Shopping Experiences
Beside the store Pick-Up Notification feature, I worked throughout the years on continuous iterations, feature prototyping and UI concepts.
I led the design strategy for mobile shopping experiences across iOS, Android, and mobile web. I co-planned the roadmap for development, identified opportunities for improvement based on customer feedback.
Enjoyable Experiences
Whether browsing products in the Discover section, shopping for something specific, or picking up an order at a retail or delivery point — we designed UI flows to be intuitive and enjoyable for everyone.
Meaningful Interactions
We crafted most user flows to align with familiar interaction patterns on Android and iOS. From smooth screen transitions to viewing products in AR within real environments — everything was designed to feel natural and engaging.
Perfecting shopping experiences on mobile
Alza is one of the biggest e-commerce platforms in Central Europe. Throughout five years, I was the Lead Mobile Designer.
Client
Alza
Year
2014-2018
Industry
E-commerce
Role
Lead Mobile Designer
Challenge
In-store pickup already existed as a workflow, but it was slow, dependent on staff, and invisible to the customer until they were standing at the counter waiting. We wanted to turn it into something customers actively chose — fast, transparent, and ideally better than home delivery for the right use cases. The design challenge wasn't just the screens; it was choreographing a real-time exchange between an app and staff at the warehouse.
My Role
I led product design on the feature end-to-end across native iOS, Android, and adaptive mobile web — the in-app entry point, the live status model, push notification logic, the counter-number hand-off, and the web fallback. I owned the cross-platform consistency and the moment-to-moment customer experience.
Result
The pickup flow became one of the most-used post-purchase journeys in the app. The share of pickups initiated via the app improved overall retention within the mobile app.
Challenges
Two problems sat under that ambition. The first was awareness — even a well-designed flow doesn't change behavior if no one knows it exists, and in-app placement alone wasn't enough to shift a habit as ingrained as walking in and asking. The second was payments.
The pickup trigger depended on an API flag confirming the order was paid, but that flag traveled through several internal systems with their own timing and edge cases. Staff can't release goods on a "probably paid" signal, and customers can't trust a status that lags behind reality.
Crafting Shopping Experiences
Beside the store Pick-Up Notification feature, I worked throughout the years on continuous iterations, feature prototyping and UI concepts.
I led the design strategy for mobile shopping experiences across iOS, Android, and mobile web. I co-planned the roadmap for development, identified opportunities for improvement based on customer feedback.
Enjoyable Experiences
Whether browsing products in the Discover section, shopping for something specific, or picking up an order at a retail or delivery point — we designed UI flows to be intuitive and enjoyable for everyone.
Meaningful Interactions
We crafted most user flows to align with familiar interaction patterns on Android and iOS. From smooth screen transitions to viewing products in AR within real environments — everything was designed to feel natural and engaging.