Leveling the Government Design System
A complete redesign of the Vodafone.cz focused on creating a more modern, accessible, and user-friendly experience.
Client
Vodafone
Year
2020
Industry
Telecomunication
Role
CRO, UX, A/B Testing
Challenge
The existing design system served as a solid foundation but hit its limits when scaling across dozens of government organizations, each with its own visual identity and specific needs.
My Role
I joined as an external designer with expertise in design systems, accessibility, and web design interaction patterns.
I worked alongside the internal design team to help identify opportunities to accelerate the system's evolution.
Result
New version 4.0 of design system with redefined design token architecture. Accessible DarkMode out of the box for each design. Layout structure for typical web pages — with automate responsive Figma behaviour.
10+
Websites using the new version
20%
Increase in effectivity
457%
Conversion uplift
Challenge
The existing design system served as a solid foundation but hit its limits when scaling across dozens of government organizations, each with its own visual identity and specific needs.
Missing semantic token layer — colors were defined directly without semantic mapping, making dark mode and multi-branding impossible.
Non-responsive components — components weren't built for consistent responsive behavior across breakpoints.
No layout system — there was no tokenized approach to layouts and page templates for different content types.
Unclear roadmap plan — the team needed help mapping and prioritizing what to tackle and in what order.
Before / After
Process
I started by analyzing the requirements and the current state of the design system to identify workflow bottlenecks. Then I ran interviews with designers actively using the system, asking each the same question: where do you see gaps and friction in your workflow today?
We brought the findings into a team workshop to identify, organize, and prioritize what we'd uncovered. To pressure-test our thinking, I demonstrated industry best practices — showing how mature design systems handle the same problems we were facing, especially around flexible theming token structure.
“ Ladislav prepared data insights, the redesign concept, and a new web information architecture. He project-managed the entire web redesign and established foundation of design system. He definitely helped us go the extra mile in shaping our online strategy! ”
Vladimír Staněk
Digital & Online Sales Lead
Leveling the Government Design System
A complete redesign of the Vodafone.cz focused on creating a more modern, accessible, and user-friendly experience.
Client
Vodafone
Year
2020
Industry
Telecomunication
Role
CRO, UX, A/B Testing
Challenge
The existing design system served as a solid foundation but hit its limits when scaling across dozens of government organizations, each with its own visual identity and specific needs.
My Role
I joined as an external designer with expertise in design systems, accessibility, and web design interaction patterns.
I worked alongside the internal design team to help identify opportunities to accelerate the system's evolution.
Result
New version 4.0 of design system with redefined design token architecture. Accessible DarkMode out of the box for each design. Layout structure for typical web pages — with automate responsive Figma behaviour.
10+
Websites using the new version
20%
Increase in effectivity
457%
Conversion uplift
Challenge
The existing design system served as a solid foundation but hit its limits when scaling across dozens of government organizations, each with its own visual identity and specific needs.
Missing semantic token layer — colors were defined directly without semantic mapping, making dark mode and multi-branding impossible.
Non-responsive components — components weren't built for consistent responsive behavior across breakpoints.
No layout system — there was no tokenized approach to layouts and page templates for different content types.
Unclear roadmap plan — the team needed help mapping and prioritizing what to tackle and in what order.
Before / After
Process
I started by analyzing the requirements and the current state of the design system to identify workflow bottlenecks. Then I ran interviews with designers actively using the system, asking each the same question: where do you see gaps and friction in your workflow today?
We brought the findings into a team workshop to identify, organize, and prioritize what we'd uncovered. To pressure-test our thinking, I demonstrated industry best practices — showing how mature design systems handle the same problems we were facing, especially around flexible theming token structure.
“ Ladislav prepared data insights, the redesign concept, and a new web information architecture. He project-managed the entire web redesign and established foundation of design system. He definitely helped us go the extra mile in shaping our online strategy! ”
Vladimír Staněk
Digital & Online Sales Lead