E-commerce Website Redesign
E-commerce Website Redesign
StreamLine is a popular mobile banking app that enables users to manage their accounts, track expenses, and make transactions. The app, however, was facing usability issues that led to a decline in user satisfaction and engagement. Our goal was to redesign the app, improving its UX/UI to provide a seamless, intuitive, and enjoyable experience for users, ultimately increasing user retention and satisfaction.
StreamLine is a popular mobile banking app that enables users to manage their accounts, track expenses, and make transactions. The app, however, was facing usability issues that led to a decline in user satisfaction and engagement. Our goal was to redesign the app, improving its UX/UI to provide a seamless, intuitive, and enjoyable experience for users, ultimately increasing user retention and satisfaction.
Headquarters
Headquarters
Ottawa, Ontario, Canada
Founded
Founded
2006
Industry
Industry
E-commerce
Revenue
Revenue
$1.578 billion (2019)
Company size
Company size
5,000+
Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.
The improved onboarding process resulted in a 35% increase in new user adoption rates.
The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Tobias Lütke
CEO, Co-founder | Shopify
Conclusion
The StreamLine mobile banking app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.
— Senior Product Designer
Leveling up digital products through crafted interactions designed for clarity.
My Vodafone mobile app redesign
Reduced subscription churn by 23% with improved funnel.
Reduced Churn
User Retention
My Vodafone mobile app redesign
Reduced subscription churn by 23% with improved funnel.
Reduced Churn
User Retention
Funnel to lead optimization at Vodafone
28% faster performance & 15% conversion lift
Conversion Lift
Web Performance
Funnel to lead optimization at Vodafone
28% faster performance & 15% conversion lift
Conversion Lift
Web Performance
Perfecting shopping experiences
Systematic UX optimization program delivering 20% conversion improvement over 5 years of iterations
Reduced Churn
User Retention
Perfecting shopping experiences
Systematic UX optimization program delivering 20% conversion improvement over 5 years of iterations
Reduced Churn
User Retention
Leveling the Government Design System
Systematic UX optimization program delivering 20% conversion improvement over 5 years of iterations
Design Tokens
Time
Leveling the Government Design System
Systematic UX optimization program delivering 20% conversion improvement over 5 years of iterations
Design Tokens
Time
Stories of Impact
I had pleasure to work with many incredible people.
Working with Ladislav was consistently strong on a professional level. I especially appreciate his systematic approach to design and his ability to build long-term, scalable foundations. His design token system architecture (automatic mobile–desktop swaping) significantly improved our workflow and continues to save us time across projects.
Working with Ladislav was consistently strong on a professional level. I especially appreciate his systematic approach to design and his ability to build long-term, scalable foundations. His design token system architecture (automatic mobile–desktop swaping) significantly improved our workflow and continues to save us time across projects.
I’ve worked closely with Ladislav on multiple projects. I admire his patience and the time he takes to clearly explain project details, status, and potential issues. He provides valuable feedback and helps me see different perspectives. He’s a true inspiration, always encouraging the team to deliver top-quality work.
I’ve worked closely with Ladislav on multiple projects. I admire his patience and the time he takes to clearly explain project details, status, and potential issues. He provides valuable feedback and helps me see different perspectives. He’s a true inspiration, always encouraging the team to deliver top-quality work.
My Experience
Product Designer with 10+ years of experience in design. Proven ability to design user-centered experiences that drive customer satisfaction and business growth.
Product Designer with 10+ years of experience in design. Proven ability to design user-centered experiences that drive customer satisfaction and business growth.
Student feedback
As a lector at Prague Coding School — I lead several courses and share foundations of UX Design to incredible students.
Ladislav was a great lector. Every question we asked was answered, and he also add a lot of additional useful information. Feedback on the project I worked on during the course was valuable feedback for me.
Ladislav was a great lector. Every question we asked was answered, and he also add a lot of additional useful information. Feedback on the project I worked on during the course was valuable feedback for me.
Jana
I learned the basics of UX design and prototyping in Figma. We also explored some other tools like Framer, which I will definitely use for further professional growth. Ladislav also gave us insight into what day-to-day life as a UX designer might look like.
I learned the basics of UX design and prototyping in Figma. We also explored some other tools like Framer, which I will definitely use for further professional growth. Ladislav also gave us insight into what day-to-day life as a UX designer might look like.
Dominik
Ladislav was patient, always willing to explain everything, and answered all our questions. I definitely recommend course to anyone who want to get started with UX/UI. A great experience!
Ladislav was patient, always willing to explain everything, and answered all our questions. I definitely recommend course to anyone who want to get started with UX/UI. A great experience!
Lucie
I believe that it is possible to live in a world where every product or service is designed with an easy-to-use experience in mind.
I believe that it is possible to live in a world where every product or service is designed with an easy-to-use experience in mind.
E-commerce Website Redesign
StreamLine is a popular mobile banking app that enables users to manage their accounts, track expenses, and make transactions. The app, however, was facing usability issues that led to a decline in user satisfaction and engagement. Our goal was to redesign the app, improving its UX/UI to provide a seamless, intuitive, and enjoyable experience for users, ultimately increasing user retention and satisfaction.
Headquarters
Ottawa, Ontario, Canada
Founded
2006
Industry
E-commerce
Revenue
$1.578 billion (2019)
Company size
5,000+
Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.
The improved onboarding process resulted in a 35% increase in new user adoption rates.
The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Tobias Lütke
CEO, Co-founder | Shopify
Conclusion
The StreamLine mobile banking app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.
Product Designer
Leveling up digital products through crafted interactions designed for clarity.
My Vodafone mobile app redesign
Reduced subscription churn by 23% with improved funnel.
Reduced Churn
User Retention
Funnel to lead optimization at Vodafone
28% faster performance & 15% conversion lift
Conversion Lift
Web Performance
Perfecting shopping experiences
Systematic UX optimization program delivering 20% conversion improvement over 5 years of iterations
Reduced Churn
User Retention
Leveling the Government Design System
Systematic UX optimization program delivering 20% conversion improvement over 5 years of iterations
Design Tokens
Time
Stories of Impact
I had pleasure to work with many incredible people.
Working with Ladislav was consistently strong on a professional level. I especially appreciate his systematic approach to design and his ability to build long-term, scalable foundations. His design token system architecture (automatic mobile–desktop swaping) significantly improved our workflow and continues to save us time across projects.
I’ve worked closely with Ladislav on multiple projects. I admire his patience and the time he takes to clearly explain project details, status, and potential issues. He provides valuable feedback and helps me see different perspectives. He’s a true inspiration, always encouraging the team to deliver top-quality work.
My Experience
Product Designer with 10+ years of experience in design. Proven ability to design user-centered experiences that drive customer satisfaction and business growth.
Student feedback
As a lector at Prague Coding School — I lead several courses and share foundations of UX Design to incredible students.
Ladislav was a great lector. Every question we asked was answered, and he also add a lot of additional useful information. Feedback on the project I worked on during the course was valuable feedback for me.
Jana
I learned the basics of UX design and prototyping in Figma. We also explored some other tools like Framer, which I will definitely use for further professional growth. Ladislav also gave us insight into what day-to-day life as a UX designer might look like.
Dominik
Ladislav was patient, always willing to explain everything, and answered all our questions. I definitely recommend course to anyone who want to get started with UX/UI. A great experience!
Lucie