Mobile shopping experiences at Alza

Product Design / Mobile Apps
Project Overview
Mobile native application for iOS and Android, where customer can buy products from Electronics to FMCG products.
My Contributions
I helped build & fulfilled the mobile strategy for the biggest e-commerce site in the CEE region. Fully responsible for both - experience (UX) & interaction (UI) as well as visual look and feel. Strongly focused on the seamless mobile shopping experience.
As Mobile Experience Designer worked for 5 years at Alza I was define together with Mobile Developers team the experience for shopping platform for customers on mobile - native Android & iOS app as well as adaptive mobile version of the website in browser.

Our focus was mainly on polishing existing features with focus on optimising conversion rates and user retention. We conduct a lot activities how to encourage the users from website to the apps.

I was on day-to-day basis in contact with developers and user feedback. My main responsibility was to deliver improvements in real product. That's means that I was also heavily involved in UI tasks definition & planning as well as the QA process.
Project Context

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