Mobile shopping experiences at Alza
Product Design / Mobile Apps
Alza is one of the bigger shopping platforms in central Europe. In Czech and Slovak markets is the number one with a strong retail presence (not just an online shop).
We were constantly improving the mobile shopping experience & interactions with a strong focus on conversion optimization (CRO) and increase of mobile app engagement and retention.
Throughout the 5 years, I was the leading designer on mobile platforms and helped the team to improve customer experience.
Reviews 4.8 ⭐️ (100k+)
Except for the continuous improvements of the checkout process I was leading the redesign of the mobile adaptive version and redesign to fresh new Material Design (v1) on Android.
I also worked on unique features like In-Store pick-up when customers can press a button in the app to get their purchase via notifications or concepts of AR shopping and visual search.
As Mobile Experience Designer who worked for 5 years at Alza I defined together with Mobile Developers team the experience for a shopping platform for customers on mobile - a native Android & iOS app as well as an adaptive mobile version of the website in the browser.
Our focus was mainly on polishing existing features with a focus on optimizing conversion rates and user retention. We conduct a lot of activities how to encourage the users from the website to the apps.I was on a day-to-day basis in contact with developers and user feedback.
My main responsibility was to deliver improvements in a real product. That means that I was also heavily involved in UI tasks definition & planning as well as the QA process.
Want to work together?
If you like what you see and want to work together, get in firstname.lastname@example.org