I started with an understanding of the current content on the website from the user's perspective.
With the content strategy in mind, I established the simplified navigation and overall information architecture overhaul.
Then I help the team validate ideas and different directions by testing low-fidelity prototypes.
Then I define the design principles for our new redesign website and help the design team to follow them.
If you like what you see and want to work together, get in touch!
hey@laku.design