Vodafone website Redesign

User Experience / Web Design
Project Overview
Complete website simplification and redesign reflecting global branding activities.

We aim to improve the discoverability of the services that Vodafone offers and support new products with UPC acquisition.
My Contribution
I prepared deep-dive data analysis on how our customers behave on our Vodafone website to help us make decisions throughout the design process. I was also focusing on the improvement of mobile usability.

Throughout the years I was involved in 2 redesigns of the homepage and multiple other marketing microsites, new UI flows, and optimizations of existing ones.

I started with an understanding of the current content on the website from the user's perspective.

With the content strategy in mind, I established the simplified navigation and overall information architecture overhaul.

Then I help the team validate ideas and different directions by testing low-fidelity prototypes.

Then I define the design principles for our new redesign website and help the design team to follow them.

Want to work together?

If you like what you see and want to work together, get in touch!